Golfsmith International is North America's largest golf specialty retailer operating over 160 stores (as of July 2016) and two
After extensive research and the creation of 7 user personas, analytics proved that the youngest tier of Golfsmith's website visitors engage more with the langing pages than vith traditional product pages. They are also the ones more succeptible to browse using a mobile device.
52% of the visits on the landing pages are made using hand held devices. However, those visits generate only 19% of the sales, which confirmed the urgency of creating responsive pages instead of table-based sliced photoshop designs.
By completely revolutionizing how we handled landing pages, we not only garnered praise from our vendors and affiliates, but also generated more conversions.